Uncover deeper human truths that drive consumer behavior.

• We focus on custom research that delivers a deeper understanding of your consumer, across categories, countries, or continents.

• Combining the most effective Qualitative and Quantitative methodologies to address your business issues and deliver actionable results.

• Global Solutions – with real in market experience across the globe, we deliver a consistent approach across markets that allows for comparisons while tailoring tools for each specific market.

We deliver cutting edge techniques combined with established methods and develop the best tool to address your business issues. We offer a wide range of services:

• Foundational Research

• Social Media Intelligence and data mining

• Market Segmentation

• Innovation – Development and optimization

• Concept and Product optimization and testing

• Package design and structure testing

• Shopping and shelf impact studies

• Brand Architecture

• Communication development to message testing and optimization

ADAPTIVE QUALITATIVE
& QUANTITATIVE

We tailor Qualitative research to the business issue, approaching each project as unique.

• We develop a custom plan to maximize your time and budget to get results that drive your project forward.

  • We go beyond just doing groups, 1/1’s, dyads, etc.

  • Our focus is on finding the “right” respondents for your study and putting them in the optimal setting.

• Real Ethnography

  • We use the latest technology to gather consumers “real” experiences and reactions.

    • We believe that going into a respondents home at a set time and interviewing them is an “In Home Interview” we prefer doing Ethnography.

Get more from your Quantitative.

We go beyond key metrics:

• Using the latest Data Analytics methods to gain deeper Insights.

• Questions that reveal consumers deeper cognitive perceptions and biases.

We specialize in combining Qualitative and Quantitative into a single project.

• Faster turnaround timing

• Lower costs

From foundational exploratory to shopping studies we allow the consumer to tell us their “truths”.

BRANDING

We use a variety of tools to develop your brand identity, communication strategy, and overall vision!

• We utilize the concepts of Brand Identity and Neo-Tribalism as foundation to understanding your brands interaction with consumers perceptions.

  • We focus on the “how” to interact and the “who” to target.

• The path to understand deeper human connections with your brand will vary, are you?

  • New niche brand.

  • Established ubiquitous FMCG brand.

  What makes your brand stand out from your competition?

INNOVATION

From Ideation through Use Testing we optimize your path to the consumer beginning with foundational consumer “truths” then we build an Ark.

• Ideation

  • We tailor our approach to your category.

    • In food we utilize Chef panels to develop on trend flavors and forms.

    • We include sketch artists in every session to deliver draft concepts quickly.

• Concept and Product Optimization

  • Our optimization process gets you quickly to consumer driven winning concepts.

We specialize in combining Ideation, Optimization, and Validation into a single project to save you time and money.

GLOBAL EXPERTISE

Our management of projects across cultures allows us to customize specifics for each market while maintaining consistency for the overall project. 

We have extensive in market experience, over a decade of “boots on the ground”.

• Villages in India, 3rd tier cities in China, Southeast Asia shopkeeper panels, Nutrition and Diabetics in US and Canada, Public housing in Moscow, etc.

Where can we go?  Our network can go almost anywhere, where do you need to go?

Contact Us

You may fill out the form below with thoughts and questions, or you may also reach by phone: (717) 319-3841.

Who

David Hoover,

President and Founder

With over two decades of experience working for a Fortune 500 consumer goods company in both Insights and Marketing roles, David has extensive expertise in global research, with an emphasis on emerging markets.  David has a proven track record in innovation, and he has developed and launched over 50 innovations across 10 markets with combined year 1 sales of over $2B. 

David has extensive experience in both qualitative and quantitative research methods, and his broad research toolkit ranges from moderating and facilitating to in-depth data analytics.  His many years on the client side have given him a great understanding of clients’ needs, and have honed his ability to identify what strategies and tactics will move a business forward.  He is especially well-versed in food categories globally; in addition, he has worked on other FMCG categories as well as durable goods and technology. 

David is an avid musician, physics geek, and a huge sci-fi fan. He is beginning to think that maybe his wife is right, perhaps one can own too many guitars. On second thought, that is just blasphemy…

“Dave is a market research black-belt. He is also a proven leader of projects and teams. Dave is uniquely inquisitive and is most effective when seeking new insights that can provide step-change impact in the marketplace. As a brand-builder, Dave led many research initiatives at Hershey that resulted in important new insights relating to how to position and market brands and his work helped a number of iconic brands more fully realize their potential. As an innovator, Dave has led research projects that qualified and set the stage for a number of successful new product launches over his many years. His extensive research skill and capability spans the spectrum from in-depth consumer interviews to data-driven analytics. His research tool kit is both broad and deep. He has applied his research skills and thought leadership to global, US and emerging market initiatives. If there is market research to be done, and insights are expected as an outcome, you can count on Dave to deliver.”

Trustee and Board leader, former CMO Fortune 500 CPG

“David Hoover – a friend, colleague and fellow musician. Dave is one of the smartest people I've ever met. He has lectured extensively as an invited guest of the Wharton School, and has done amazing things sharing his knowledge with myself and my students. Dave is a ‘Data Guru’ – who has the rare ability to marry left and right brain, to be as fluid with a conjoint analysis as he is with a C-Chord. If you ever have the opportunity to collaborate with Dave, you should take it. I have learned quite a lot from this gifted corporate executive, and diligent, careful scholar.”

Professor Wharton School

“Dave possesses a wide variety of consumer insights skills -- a unique blend of solid technical competency (in both consumer research and sales research) as well as strong business/strategic acumen. Dave has a lot of experience in innovation insights. He's an experienced moderator. I've participated in a number of innovation ideation sessions he's facilitated, and viewed focus groups he's moderated. He brings fresh, creative thinking to his moderating. Dave is especially strong in conducting global research. He's traveled extensively and I've always viewed him as our ‘go-to’ global expert because of his knowledge of the cultures and nuances of conducting consumer research in various countries.”

Consumer Insights Executive, Fortune 500 CPG